Health, wellness & supplements · Shopify eCommerce + ongoing growth
Forest Super Foods
Building, optimising, and scaling a high-performing eCommerce growth system on Shopify.
Overview
Forest Super Foods competes in health, wellness, and supplements with strong products and market demand. Queper partnered across Build, Growth, and Support & Scale to align the digital system for growth: a clean Shopify foundation, a full-funnel growth programme (SEO, paid, CRO), and ongoing optimisation so traffic, conversion, and retention stay aligned.
Problem
The brand had strong products and market demand, but the digital system was not fully aligned for growth.
- Website needed optimisation for performance and conversions
- Organic visibility was underutilised
- Paid campaigns lacked full funnel alignment
- Limited CRO and structured testing
- No continuous system for scaling growth
Solution
Build
We worked on the Shopify setup to ensure a clean, high-performing eCommerce foundation: improved structure and performance, enhanced user experience and navigation, and a build that supports scalability and ongoing optimisation.
Growth
We focused on a complete growth system, not only campaigns: SEO for long-term organic visibility, Google and Meta Ads optimisation, conversion rate optimisation (CRO), and funnel and user journey improvements.
Support & Scale
Ongoing involvement to improve and scale performance: website updates, continuous optimisation from data, alignment between traffic, conversion, and retention, and ongoing growth support and scaling strategy.
Approach
- Analysed current performance and gaps
- Strengthened the foundation (site and structure)
- Improved traffic channels (SEO and ads)
- Optimised conversion across key pages
- Continued iterative improvements for scaling
Tech stack
Results
Site and UX
Improved website performance and usability.
Organic
Stronger organic visibility through SEO.
Conversion
Better conversion through CRO improvements.
Growth system
A more structured, scalable approach to growth.
